Daniel Alfred
Senior Marketing Account Manager, Crew Marketing Partners
OC Program of Study: Bachelor of Business Administration, Marketing, 2013–2016
With a key specialty in marketing for professional service, non-profit and food clients, Daniel builds marketing strategies for a wide range of clients and then oversees project rollout and execution from ideation to completion. His day-to-day role also includes managing a large team and leading client relationships and new business development. Prior to Crew, he worked in marketing and sales in the pet food industry, and as the business development director at Martketer Inc. When not marketing, Daniel spends time growing and managing his co-owned vineyard and wedding venue, 99 Rows, located in Lake Country. Through Enactus Okanagan College, he founded and developed the curriculum for Silver Surfers, a student-run social enterprise designed to reduce levels of isolation in seniors. An accomplished musician, Daniel volunteers throughout the community, including weekly through Trinity Church Kelowna as a drummer for weekend services. Having graduated with honours, his achievements include Okanagan College’s Dean's List, securing first place at the Enactus Canada Regionals and receiving Duke of Edinburgh Bronze and Silver awards.
Highest level of education
Bachelor of Business Administration (Honours)
Describe your career experience and history
Marketing & Sales - Piscine Energetics (2 Years) - Business Development Director - Martketer Inc. (1 year) / Sr. Account Manager - Crew Marketing Partners (6 Years)
Describe your volunteerism and/or impact in your community
Founded and developed a curriculum called Silver Surfers through Enactus OC designed to reduce levels of isolation in seniors. Volunteer is multiple areas weekly with Trinity Church Kelowna.
Achievement, honours or special recognitions you’ve received
Okanagan College Dean's List / Duke of Edinburgh Bronze & Silver Award / 1st Place Winner - Enactus Canada Regionals.
Describe your personal achievements (family life, pastimes, etc.)
Founder & Vineyard Manager at 99 Rows, a new wedding venue and winery in Lake Country / Accomplished drummer and musician.
School of Business
The Okanagan School of Business provides a career-oriented and innovative approach to education so that learners of various ages, experience levels, and cultures succeed. Our unique business programs have a strong focus on integrating theory and subject-matter knowledge with practical applications through business competitions, community-based course projects and work experiences.
OC Alumni Association
The Okanagan College Alumni Association (OCAA) is a non-profit organization that celebrates alumni by creating connections and opportunities. Founded in 1988, the OCAA aims to connect alumni with each other and with the College, while supporting the College's mission statement of transforming lives and communities.